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Aseel | Buy Good, Do Good
Aseel: Aseel means Authentic, Original in Pashto, Dari, and several other languages. In 2018, Aseel started as a tech-driven solutions provider headquartered in Washington, DC. Aseel’s journey began with a commitment to uplift artisans and underserved communities in Afghanistan and Turkey. We foresee onboarding all 46 underdeveloped countries to the digital economy, paving the way to connect three billion people being excluded from active participation in the digital economy. Aseel remains steadfast in delivering sustainable and innovative ideas that serve a broader audience, yielding a more substantial impact.
Buy GoodBuy Good: An online marketplace that connects the aspiring skilled artisans from developing countries with global buyers who value unique, artistic handmade products. The platform caters to a diverse audience, offering a wide array of products ranging from handmade ceramics, leather, carpets & rugs, art/painting, wooden products, bags & accessories, jewelries, and books to spanning categories for men, women, and children. Every item showcases a captivating fusion of timeless and contemporary designs. You can also discover an array of gift choices for him and her and delve into the curated Aseel Picks selection.
Do GoodDo Good: A transparent and seamless aid platform that works to ensure each donated dollar reaches the right hand. It offers global users various options, from donating emergency packages, launching or exploring the latest Campaigns and Grand Challenge, to allowing Aseel to decide. The latest update, DirectAid beta, introduces a three-in-one approach: Send Aid, Track Aid, and Receive a Video, aiming to make aid delivery more transparent, engaging, and impactful. Through partnerships with reputable organizations and Atalan Network, we deliver crucial humanitarian assistance to vulnerable Afghan families and individuals with registered Omid IDs.
Fast Facts - Do Good77,750
Families Supported
544,250
Individual Supported
2
Countries
34
Cities Covered
35,046
Food Packages Distributed
11,250
Wood Packages Distributed
1,973
First Aid Packages Donated
11,178
Baby Care Packages Donated
10,332
Child Relief Packages Donated
180
Active Atalan
Fast Facts - Buy Good5500+
Artisans
946+
Buyers
20K+
Handmade Products
234
Shops
2
Countries
Aseel TeamNasrat Khalid
CEO
A visionary entrepreneur and self-taught computer engineer, Nasrat has channeled his passion for making a positive social impact since his days as a refugee in Pakistan. He brings a one-of-a-kind viewpoint to the challenges faced by traditional aid models, having worked on high-impact projects for organizations such as the World Bank and USAID. With the launch of Aseel, Nasrat aims to uplift artisans and offer humanitarian aid to those needing the most. His ultimate goal is to position Aseel as a pioneer in bringing about positive change, leaving a lasting mark on the world. Based in Washington, DC
Zubair Khalid
CTO
A tech-savvy leader driven by a passion for tech-based innovation, Zubair is the CTO and founding member of Aseel. He has expertly guided the development of the company's technology platform, earning it a reputation as a leader in the field of data science. With a Bachelor's degree in Computer Science and a Master's in Data Science, Zubair brings extensive technical knowledge and real-world experience to the table. Prior to his work at Aseel, he honed his skills in the financial sector, serving as a data science contractor in London and working in sanctions and embargo at Swift. Zubair is dedicated to streamlining processes through automation and creating solutions that improve people's lives. Based in London, UK
Mohib Ali
Creative Lead
With his artistic talent and professional experience at the forefront as a Creative Lead at Aseel, Mohib Ali is reckoned with delivering visually stunning content. Born and raised in Afghanistan, Mohib's background as a published artist and journalist at the online news agency Khaam Press has shaped and sharpened his skills. At Aseel, Mohib utilizes his expertise to elevate the company's design and visual efforts, leaving a lasting impact. His unique blend of artistic vision and technical know-how make him a valuable asset to the Aseel team. Based in Istanbul, Turkey
Nasser Elsherbiny
UI/UX Designer
A skilled graphic designer with a rich background in visual communication, Nasser honed his skills while working for Royal Lift Ltd., a prominent firm specializing in elevator systems in KSA. In his current role at Aseel, Nasir leverages his imagination and technical proficiency to create visual concepts and designs. Nasir's keen attention to detail ensures that the work he delivers for Aseel's team and website is consistently outstanding. Based in Ash Sharqia, Egypt
Ahmad Reshad
System Development Team Lead
As a System Development Team Lead and Senior eCommerce Developer, Ahmad Reshad brings extensive knowledge and talent to his role at Aseel. With his passion for computer programming, Ahmad has been an integral part of the eCommerce development community since 2016. Guiding his team, Ahmad works tirelessly to create and maintain features that impact people's lives positively. Ahmad's unwavering dedication to creating a robust system makes him a true asset to his field and a driving force in making a positive impact. Based in United Kingdom
Sadia Rezaie
Executive Associate
An experienced Executive Associate at Aseel, Sadia has a known reputation for her top-notch communication, time management, and organizational skills. Before joining Aseel, she served as a record officer at a prestigious institute for spoken English, where she was responsible for working closely with the CEO. With her passion for building strong relationships, Sadia actively strives to forge close and sturdy partnerships between Aseel and other significant external companies. Based in Islamabad, Pakistan
StoriesAug 21, 2023World Humanitarian Day 2023: Join Aseel's Campaign to Aid Afghan ...
In a world of unexpected challenges, this year, together with Aseel, let’s observe World Humanitarian Day 2023 with the act of compassion and kindness as the need for it is even ...
Aug 21, 2023Simplifying Impact: Introducing Buy Good and Do Good Separation ...
At Aseel, we value our users and their feedback. Your input is important in shaping our platform and improving the user experience....
Jul 10, 2023Sell with Aseel Guide: Things to Know to Begin Your Shop!...
Are you an artisan or handmade entrepreneur interested in selling online? Look no further, as we have got your back....
Jun 17, 2023Aseel Recognized in UK Parliament: A Closer Look at the Discussio...
Aseel, a technology start-up committed to empowering artisans from unde...
Jun 16, 2023From Tradition to Style: The Enduring Appeal of the Afghan Pakol...
The Afghan Pakol is a mesmerizing traditional wearing found in the untamed highlands of Afghanistan that reflects Afghan culture and history. ...
Jun 14, 2023From playing with paints and brushes to the magical artistic touc...
Dipping brushes into a vibrant palette of colors and capturing emotions on canvas, the artistic journey of Zohra Jalal, a renowned Afghan painter...
Jun 6, 2023Eid-al-Adha Delights: Enjoy the Sales and Contribute to Eid Campa...
As the Islamic year draws to an end, the celebration of Eid-al-Adha, known as the Feast of Sacrifice, followed by Hajj, the annual pilgrimage t...
May 15, 2023Invest In Aseel!...
Aseel has a new five-year strategy that will set it on the path to bein...
May 19, 2023Aseel Do Good's Impactful Distribution to Aid Turkey's Earthquake...
On February 6th, 2023, a devastating earthquake at the magnitudes of 7.8 and 7.6 struck southern and central Turkey and northern and western Syria, causing widespread...
May 9, 2023Innovation in International Development: Nasrat Khalid, Founder o...
Nasrat Khalid, the CEO and founder of ...
May 5, 2023Turkmen Ancient Jewelry Designs: A Cultural Treasure Trove of Cen...
Turkmenistan is a country located in Central Asia, known for its ancient and rich cultural heritage. ...
Apr 24, 2023“Holy Book of Quran” by Ahmad Shah Hazeri: In Calligraphy - A...
Is there anything more exquisite than honing the art of hand calligraphy to design and write the Holy Quran? ...
Apr 21, 2023Combating the Hunger Crisis and Bringing Hope to Afghan Families...
As a leading organization providing emergency assistance to Afghans, Aseel Do Good has been actively delivering food and essential supplies to vulnerable communities nationwide....
Apr 15, 2023Meet Two Afghan Vendors Trying to Earn a Living by Selling Unique...
The path from the rural corners of Afghanistan to the global stage is an arduous yet enlightening journey for many Afghan artisans. ...
Mar 30, 2023Eid al Fitr Gift Ideas: Shop Till You Drop With Our Amazing Eid D...
Eid al Fitr, one of the most precious Islamic festivals, commemorates the conclusion of the sacred month of Ramadan,...
Mar 13, 2023Pamper the Mother in Your Life : Handmade Gift Ideas for Mother's...
Mothers' Day, a celebration in honor of mothers and motherhood is celebrated in many countries, typically in the month of May or March....
Mar 11, 2023Nowruz Gift Ideas: Celebrating the Festive of Traditions and Ritu...
Nowruz is a special occasion celebrated by many countries, including Iran, Afghanistan, Turkey, etc. This festivity marks the beginning....
Mar 8, 2023Women's Day- Yay or Nay...
As of 2022, there were a little over 3.9 billion women in the world. This accounts for about 50% of the total world population and this figure ...
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