About Us

Aseel | Buy Good, Do Good

Aseel is a tech-based startup company providing a digital platform that allows artisans to sell their antique handcrafted products and provide humanitarian aid to and from anywhere in the world with complete transparency. We believe in the practical use of the skills to build the positive change the businesses and communities need. The easy and user-friendly platform of Aseel supports thousands of makers by connecting them to global buyers. Transparency and privacy have always been the core values of our team. We are committed to supporting our clients through our secured and protected customer service page anytime.

Buy Good

Aseel Buy Good is an online marketplace that links aspiring makers with buyers all over the world who value unique, artistic handmade products. The platform enables artisans to easily create an online store that sells authentic handmade goods such as wooden products, carpets & rugs, home & décor, artwork, leather, ceramics, jewelry, accessories, and custom products. Through the Buy Good platform, find amazing and credible handcrafted items that you won't find anywhere else.

Do Good

Aseel Do Good is the most reliable and pioneering platform working to fight the humanitarian crisis in Afghanistan – the first country of operation. It allows anyone who wants to assist Afghan families in need to Purchase Emergency Packages, Sponsor a Family, Start a Campaign, and Become a Volunteer. We partner with organizations that help us provide vulnerable families and individuals with basic food and shelter items. Hence, supporting them to build a brighter and more sustainable tomorrow for themselves.

Fast Facts - Do Good

20K+

Families Supported

543K+

Individual Supported

2

Countries

35

Cities Covered

12.5K+

Food Packages Distributed

5K+

Wood Packages Distributed

1.6K+

First Aid Packages Donated

2.8K+

Baby Care Packages Donated

1.2K+

Child Relief Packages Donated

180

Active Atalan

Fast Facts - Buy Good

5K+

Artisans

5K+

Buyers

10K+

Handmade Products

200+

Shops

2

Countries

Media Coverage

Aseel Team

Nasrat Khalid

CEO

A visionary entrepreneur and self-taught computer engineer, Nasrat has channeled his passion for making a positive social impact since his days as a refugee in Pakistan. He brings a one-of-a-kind viewpoint to the challenges faced by traditional aid models, having worked on high-impact projects for organizations such as the World Bank and USAID. With the launch of Aseel, Nasrat aims to uplift artisans and offer humanitarian aid to those needing the most. His ultimate goal is to position Aseel as a pioneer in bringing about positive change, leaving a lasting mark on the world. Based in Washington, DC

Zubair Khalid

CTO

A tech-savvy leader driven by a passion for tech-based innovation, Zubair is the CTO and founding member of Aseel. He has expertly guided the development of the company's technology platform, earning it a reputation as a leader in the field of data science. With a Bachelor's degree in Computer Science and a Master's in Data Science, Zubair brings extensive technical knowledge and real-world experience to the table. Prior to his work at Aseel, he honed his skills in the financial sector, serving as a data science contractor in London and working in sanctions and embargo at Swift. Zubair is dedicated to streamlining processes through automation and creating solutions that improve people's lives. Based in London, UK

Hailey Barry

CMO

With over a decade of hands-on experience as a marketing professional, Hailey has worked with a diverse range of brands, from large Fortune 500 companies to cutting-edge startups, crafting and executing effective content, communication, and marketing strategies. As an award-winning creative, Hailey is exceptionally skilled in social media and has built a significant following, with over 100k followers on her social media platforms. She is a top streamer on the live streaming platform, Twitch. Hailey started her career as a sportscaster and created digital content for ESPN and CBS Radio before honing her skills in digital strategy. Today, she leverages her SEO, content strategy, and marketing expertise to help businesses own a visually appealing presentation through a data-driven and actionable approach. She holds a Bachelor of Arts in Communications from Wake Forest University. Based in Great Falls, Virginia.

Mohammad Nasir

COO

With a strong background in development and a passion for using technology to make a positive impact, Mohammad Nasir is working as a Technical Lead at Aseel. Possessing a Bs.CS degree in AI, he is well-equipped to lead on-the-ground operations and collaborate with various teams, communities, and organizations to drive impact. His expertise across multiple areas of development and his steadfast commitment to making a difference makes him a valuable asset for Aseel. Based in Kabul, Afghanistan

Mohib Ali

Creative Lead

With his artistic talent and professional experience at the forefront as a Creative Lead at Aseel, Mohib Ali is reckoned with delivering visually stunning content. Born and raised in Afghanistan, Mohib's background as a published artist and journalist at the online news agency Khaam Press has shaped and sharpened his skills. At Aseel, Mohib utilizes his expertise to elevate the company's design and visual efforts, leaving a lasting impact. His unique blend of artistic vision and technical know-how make him a valuable asset to the Aseel team. Based in Istanbul, Turkey

Nasser Elsherbiny

UI/UX Designer

A skilled graphic designer with a rich background in visual communication, Nasser honed his skills while working for Royal Lift Ltd., a prominent firm specializing in elevator systems in KSA. In his current role at Aseel, Nasir leverages his imagination and technical proficiency to create visual concepts and designs. Nasir's keen attention to detail ensures that the work he delivers for Aseel's team and website is consistently outstanding. Based in Ash Sharqia, Egypt

Brad Weisman

Marketing Advisor

With impressive skills, Brad Weisman serves Aseel as Marketing Advisor. He co-founded Shwalla, a winter apparel brand backed by The North Face founder and the former Umbro owner. Brad was pivotal in helping retired Olympians launch MLX hockey skates, later acquired by Easton Hockey. He has held significant brand marketing positions for Fortune 500 companies and co-founded non-sports companies. A proud mentor at Arizona State University, Brad holds an MBA from Lake Forest. 2005 he received The Ohio State University's "New Leader" alumni award. Brad's extensive expertise substantially impacts Aseel's marketing strategy, leading the company to new heights of success.

Ahmad Reshad

System Development Team Lead

As a System Development Team Lead and Senior eCommerce Developer, Ahmad Reshad brings extensive knowledge and talent to his role at Aseel. With his passion for computer programming, Ahmad has been an integral part of the eCommerce development community since 2016. Guiding his team, Ahmad works tirelessly to create and maintain features that impact people's lives positively. Ahmad's unwavering dedication to creating a robust system makes him a true asset to his field and a driving force in making a positive impact. Based in United Kingdom

Sadia Rezaie

Executive Associate

An experienced Executive Associate at Aseel, Sadia has a known reputation for her top-notch communication, time management, and organizational skills. Before joining Aseel, she served as a record officer at a prestigious institute for spoken English, where she was responsible for working closely with the CEO. With her passion for building strong relationships, Sadia actively strives to forge close and sturdy partnerships between Aseel and other significant external companies. Based in Islamabad, Pakistan

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