Lawang

Many are surprised to learn Ahmad Edris Shegarf, Director of Lawang House clothing brand, studied civil engineering. After a career setback in that field, Shegarf viewed unemployment as an opportunity for a fresh start. Two family members excelled as artisans; one made clothing and the other woven carpets, so he started a business in the handmade sector. With his new career path, Shegarf creates local jobs while carrying on his family’s legacy.

Lawang House is known for its unique production process. Rather than just one person creating an entire garment, the brand outsources from each local artisan only one component, for example, collars, sleeves, or skirt trim. Then Shegarf and his team transform the mini artworks into designs customers love wearing. Old-fashioned and modern patterns are mixed, emerging as coats and Kuchi gands (dresses) of various lengths. Shegarf plans to add jewelry and handbags to the lineup. His real ambition is to promote and modernize Afghan culture by showcasing fashion.

Specifically, he sympathizes with Afghan women who have been kept out of the job market, shunned, and oppressed for decades. Shegarf started the business by employing several interns to create jobs for those who did not have work experience but were eager to learn and develop skills. He currently maintains nine employees who work as tailors, administrators, photographers, and models. By partnering with Aseel, Shegarf hopes to take the business to the next level by reaching global markets. In the future, he hopes to continue creating jobs by hiring talented and passionate individuals and promoting Afghan handmade products worldwide.