Narsees Cloth’s Design is a women-owned designer clothing brand based in Kabul, Afghanistan. The brand was founded by Ghazal Nayab in 2018 after she completed her bachelor's degree in law and political science from Azad University in Iran. Applying her law and political science background, Nayab went to work creating a business to benefit Afghanistan’s economy and empower women to be strong participants in Afghan markets. She saw that the way to do both of these things was to access already-existing market pathways in the artisan sector and hire women to sew handmade clothing. Early on, she created a charitable foundation teaching tailoring, educational literacy, sewing, and embroidery. After nearly two years of constant efforts by Nayab and her hardworking tailoring volunteers, the charitable project, Tanzib, rebranded as Narsees Cloth’s Design.
Narsees is located in one of Kabul’s many market districts. The business employs over ten women who are engaged in handmade clothing production. All of the materials used in Narsess’ clothing are sustainably sourced from local Afghan raw materials sellers. This local, sustainable approach to clothing production not only empowers individual women artisans, but also improves other sectors of Afghanistan's commerce market. The clothing designs from Narsees are a blend of classic, traditional, and modern-industrial styles. The brand also plans to start embroidering leather to incorporate into their clothing designs in the near future.
While Narsees has participated in various exhibitions and showcases within the country to advertise the brand, they have not been able as of yet to reach consumers outside of local demographics. The brand is self-sustaining enough for Nayab to launch a sibling NGO, Capacity Building for Afghan Women, through which various jobs for Afghan women will be created. The new NGO will further Nayab’s mission through the education, training, and hiring of women at her business and others. Nayab is honored for the Narsees Cloth’s Design brand to join the Aseel platform, and she remains excited to globally share her handmade products that empower Afghan women.