Nuristan Fashion lies in the heart of Nuristan, one of Afghanistan’s 34 provinces, a sparsely populated area in eastern Afghanistan. Bordered by Lagman and Kunar provinces on its southern border, the area borders Pakistan. Most known for agriculture, animal husbandry, and day labor. Much of Nuristan has been converted into nature preserves and national parks to protect the biodiversity of the region. Among the nature and wildlife, Nuristan also nurtures a rich tradition of beautiful handmade products from brands such as Nuristan Fashion.
Nuristan means “land of illumination.” This illumination continues as many of Nuristan’s populations continue establishing trade and commerce routes with Pakistan, despite guerilla fighters on both sides engaging in near-constant conflict. These trade and commerce routes have led to influences from an array of different countries that Nuristan shares borders with or has touched through trade. Though the origins of the Nuristani people are unknown, the region has experienced many layers of religious and cultural traditions from Buddhist, Hindu, and Muslim influences throughout its history. This led to a unique collection of artisanal products with distinct nuances, including the Nuristani trademark of brightly patterned clothing with rich colors on darker backgrounds.
All that is sold through Nuristan Fashion is hand-sewn by Nuristani artisans. The handmade clothing, with bold colors and detailed geometric or floral patterns, reflects the aesthetics of the eclectic region. Through the promotion of Nuristani-style clothing and other items, business owner Muhammad Ismail Ghamyalh Haneif hopes to share the culture of the province with the rest of the world. He also has hopes of rebuilding the border province to its full potential.
Nuristan Fashion is changing the image of this borderland province. Haneif, has operated Nuristan Fashion for nearly 5 years. Based in Parun, the capital of the province, the company wishes to showcase the original and rich culture of ancient Nuristan and share it with the modern world using online platforms. Aseel is proud to partner with Nursitani Fashion and promote a region so rich in history and culture.