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Stories

World Humanitarian Day 2023: Join Aseel's Campaign to Aid Afghan Victims
Aug 21, 2023

World Humanitarian Day 2023: Join Aseel's Campaign to Aid Afghan Victims

In a world of unexpected challenges, this year, together with Aseel, let’s observe World Humanitarian Day 2023 with the act of compassion and kindness as the need for it is even more evident than ever every other second. World Humanitarian Day, celeb

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Simplifying Impact: Introducing Buy Good and Do Good Separation
Aug 21, 2023

Simplifying Impact: Introducing Buy Good and Do Good Separation

At Aseel, we value our users and their feedback. Your input is important in shaping our platform and improving the user experience.

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Sell with Aseel Guide: Things to Know to Begin Your Shop!
Jul 05, 2023

Sell with Aseel Guide: Things to Know to Begin Your Shop!

Are you an artisan or handmade entrepreneur interested in selling online? Look no further, as we have got your back.

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Aseel Recognized in UK Parliament: A Closer Look at the Discussion
Jun 16, 2023

Aseel Recognized in UK Parliament: A Closer Look at the Discussion

Aseel, a technology start-up committed to empowering artisans from under-developed and developing countries and providing vital humanitarian

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From Tradition to Style: The Enduring Appeal of the Afghan Pakol
Jun 15, 2023

From Tradition to Style: The Enduring Appeal of the Afghan Pakol

The Afghan Pakol is a mesmerizing traditional wearing found in the untamed highlands of Afghanistan that reflects Afghan culture and history. 

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From playing with paints and brushes to the magical artistic touch: The Journey of Zohra Jalal
Jun 13, 2023

From playing with paints and brushes to the magical artistic touch: The Journey of Zohra Jalal

Dipping brushes into a vibrant palette of colors and capturing emotions on canvas, the artistic journey of Zohra Jalal, a renowned Afghan painter, is a testament to the talent of self-expression.

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Eid-al-Adha Delights: Enjoy the Sales and Contribute to Eid Campaigns for Memorable Eid Celebrations!
Jun 01, 2023

Eid-al-Adha Delights: Enjoy the Sales and Contribute to Eid Campaigns for Memorable Eid Celebrations!

As the Islamic year draws to an end, the celebration of Eid-al-Adha, known as the  Feast of Sacrifice, followed by Hajj, the annual pilgrimage to Mecca, takes center stage.

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Invest In Aseel!
May 13, 2023

Invest In Aseel!

Aseel has a new five-year strategy that will set it on the path to being one of the most impactful companies globally. Our mission is to onbo

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Aseel Do Good's Impactful Distribution to Aid Turkey's Earthquake Survivors
May 09, 2023

Aseel Do Good's Impactful Distribution to Aid Turkey's Earthquake Survivors

On February 6th, 2023, a devastating earthquake at the magnitudes of 7.8 and 7.6 struck southern and central Turkey and northern and western Syria, causing widespread

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Innovation in International Development: Nasrat Khalid, Founder of Aseelapp, Wins Prestigious Andrew E. Rice Award
May 03, 2023

Innovation in International Development: Nasrat Khalid, Founder of Aseelapp, Wins Prestigious Andrew E. Rice Award

Nasrat Khalid, the CEO and founder of Aseelapp

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Turkmen Ancient Jewelry Designs: A Cultural Treasure Trove of Central Asia
May 01, 2023

Turkmen Ancient Jewelry Designs: A Cultural Treasure Trove of Central Asia

Turkmenistan is a country located in Central Asia, known for its ancient and rich cultural heritage.

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“Holy Book of Quran” by Ahmad Shah Hazeri: In Calligraphy - A time-honored technique
Apr 24, 2023

“Holy Book of Quran” by Ahmad Shah Hazeri: In Calligraphy - A time-honored technique

Is there anything more exquisite than honing the art of hand calligraphy to design and write the Holy Quran?

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Combating the Hunger Crisis and Bringing Hope to Afghan Families
Apr 19, 2023

Combating the Hunger Crisis and Bringing Hope to Afghan Families

As a leading organization providing emergency assistance to Afghans, Aseel Do Good has been actively delivering food and essential supplies to vulnerable communities nationwide.

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Meet Two Afghan Vendors Trying to Earn a Living by Selling Unique Handcrafted Jewelry
Apr 11, 2023

Meet Two Afghan Vendors Trying to Earn a Living by Selling Unique Handcrafted Jewelry

The path from the rural corners of Afghanistan to the global stage is an arduous yet enlightening journey for many Afghan artisans.

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Eid al Fitr Gift Ideas: Shop Till You Drop With Our Amazing Eid Deals
Mar 29, 2023

Eid al Fitr Gift Ideas: Shop Till You Drop With Our Amazing Eid Deals

Eid al Fitr, one of the most precious Islamic festivals, commemorates the conclusion of the sacred month of Ramadan,

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Pamper the Mother in Your Life : Handmade Gift Ideas for Mother's Day
Mar 13, 2023

Pamper the Mother in Your Life : Handmade Gift Ideas for Mother's Day

Mothers' Day, a celebration in honor of mothers and motherhood is celebrated in many countries, typically in the month of May or March.

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Women's Day- Yay or Nay
Mar 08, 2023

Women's Day- Yay or Nay

As of 2022, there were  a little over 3.9 billion women in the world. This accounts for about 50% of the total world population and this figure is believed to be increasing steadily.

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Clay and Creation: A Perfect Choice for Your Tableware
Feb 23, 2023

Clay and Creation: A Perfect Choice for Your Tableware

For centuries, creating a chic and inviting ambiance on dining tables has been a trend. People around the world search for beautiful, safe, and manageable tableware sets that complement their home decor.

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Deck Out Your Space With Hand-Woven Afghan Oriental Rugs
Feb 16, 2023

Deck Out Your Space With Hand-Woven Afghan Oriental Rugs

Afghan carpets and rugs have always been well-renowned for their delicate vintage designs, impeccable craftsmanship, and vibrant color schemes.

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Knock Knock, VALENTINE is on the way!
Jan 31, 2023

Knock Knock, VALENTINE is on the way!

As the clock ticks down, mark your calendars for Valentine's Day Celebration. A day filled with love and affection cherished by couples worldwide.

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Last-Minute Gift Guide for Christmas
Dec 13, 2022

Last-Minute Gift Guide for Christmas

December is all about celebration, with Christmas taking precedence for the majority. To get this festivity done

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Astounding Handmade Collection from 5 Turkish Artisans
Nov 23, 2022

Astounding Handmade Collection from 5 Turkish Artisans

With ever-changing fashion trends and tendencies, Aseel is back with its five most popular Turkish artists

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Distribution Report from Nuristan
Oct 24, 2022

Distribution Report from Nuristan

Aseel Do Good Team distributed 120 Emergency Food Packages in the Wama District of Nuristan. 

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5 Must-Have Wooden Items by Afghan Artists for Your Office Space
Oct 20, 2022

5 Must-Have Wooden Items by Afghan Artists for Your Office Space

Having a vintage and antique office interior is in demand for many new and forthcoming office owners. Regardless of

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A letter from Nasrat Khalid, the Founder and Chief Executive Officer
Sep 22, 2022

A letter from Nasrat Khalid, the Founder and Chief Executive Officer

This is Nasrat Khalid, the founder of Aseel. If you are receiving this note, I am confident that you are an amazing person

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Afghan Women Artisans Enter the Digital Economy
Sep 21, 2022

Afghan Women Artisans Enter the Digital Economy

Women's inclusion in the digital world is frequently seen as one of the core missions of initiatives or businesses in today’s era.

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Look at how your support has enabled Aseel to save lives in Afghanistan
Aug 14, 2022

Look at how your support has enabled Aseel to save lives in Afghanistan

This August marks the one-year anniversary since the launch of Aseel’s emergency response campaign

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Aseel Earthquake Relief Efforts in Paktika
Jul 06, 2022

Aseel Earthquake Relief Efforts in Paktika

As news spread about the earthquake in eastern Afghanistan, Aseel immediately prepared and delivered 80 packages to the Gayan district in Paktika.

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Aseel Among Finalists in SID-US Innovation Competition
Jul 06, 2022

Aseel Among Finalists in SID-US Innovation Competition

It is an outstanding accomplishment for Aseel to secure the finalist title in the Society for International Development United States (SID-US)

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Aseel’s Invitation to DEMAC's International Conference on Diaspora Humanitarianism
Jun 30, 2022

Aseel’s Invitation to DEMAC's International Conference on Diaspora Humanitarianism

Aseel was invited to participate in the International Conference on Diaspora Humanitarianism as organized by Diaspora Emergency Action and

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Aseel’s invitation to the “AFGHAN DIASPORA CALL TO ACTION”, Conference, Brussels, Belgium
Jun 01, 2022

Aseel’s invitation to the “AFGHAN DIASPORA CALL TO ACTION”, Conference, Brussels, Belgium

The Aseel PR lead was invited to participate in ‘Diaspora Action for Afghanistan,’ a two-day conference held in Brussels from the 15 to 16th of May, 2022. This conference aimed to identify immediate challenges Afghans face in Afghanistan and form re

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What are Aseel Omid ID Cards ?
Feb 02, 2022

What are Aseel Omid ID Cards ?

One of the lessons learned the ASEEL team has picked up throughout our 4 years of experience in Afghanistan working with artisans and the humanitarian sector is that Afghanistan has always had the resources to support its population but there has alw

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Afghan entrepreneur’s e-commerce app pivots to help during crisis
Jan 06, 2022

Afghan entrepreneur’s e-commerce app pivots to help during crisis

In 2018, he made that dream a reality using $175,000 in savings and loans from family and friends, to launch the internet platform Aseel. The Etsy-style e-commerce site enables rural artisans to set their own prices and directly sell their handmad

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How Afghan E-Commerce Startup Aseel Is Pivoting to Help Its Compatriots In Need
Jan 04, 2022

How Afghan E-Commerce Startup Aseel Is Pivoting to Help Its Compatriots In Need

When Mohammad Nasir went to a camp for internally displaced refugees in Kabul for the first time, people swarmed around him, trying to get their hands on packages of food he was carrying. In the desperate scrummage, Nasir was dragged around and ma

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Aseel Provides First Round of COVID Relief to Artisans
Aug 22, 2020

Aseel Provides First Round of COVID Relief to Artisans

The Covid-19 pandemic has had detrimental effects on the global economy. Afghanistan, with an already compromised social and economical infrastructure, has been hit hard. With the risk that as much as 97% of the population is at risk of plunging b

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