Lora Bright Shop

Lora Bright

Selling from Afghanishtan

Lora Bright founder Marziah Hafizi earned a journalism degree before launching the one-of-a-kind clothing line in 2018. Her primary goal in starting the company was establishing long-term markets for Afghan products due to the increasing supply and demand rates controlled by external countries such as Turkey, India, Pakistan, and Iran. The goal is to encourage Afghan-owned businesses to take over control of their market shares, thereby increasing wealth in the country and benefiting the economy and citizens. Hafizi reflects on her accomplishments due to her hard work and determination. Hafizi believes Afghan businesses must have support like Aseel, which helps boost product sales domestically and internationally. Otherwise, the consequences could mean losing economic opportunity and sacrificing much of Afghanistan’s treasured cultural heritage. With everything at stake, the first step for Hafizi was ensuring that the business would survive. Over the past two years, Hafizi has admirably pushed to increase brand visibility by representing the business in exhibitions throughout Afghanistan provinces, including Kabul, and internationally with foreign exhibits taking place in India, Turkey, and Kazakhstan. As she enjoys the rewards of hard-earned success, Hafizi wishes to share these opportunities with others. The brand employs 35 Afghans, the majority of women. The shop prides itself on hiring employees from the local community, too. Employees are offered the flexibility to work from the shop or home. As the business continues gaining momentum, Hafizi is expanding from women’s fashion to adding menswear and jewelry to the fashion line. Lora Bright has been in the spotlight before, but they have not gained traction in international markets; Hafizi hopes partnering with Aseel will change that. Now that Lora Bright is part of the Aseel network, Hafizi hopes to increase sales in Afghanistan and globally. Hafizi imagines a future where Afghans support themselves with beautiful handmade clothing. Despite challenges along the way, Hafizi refuses to let her dreams wither, knowing that her “Bright” can spark the same hope in others.

Grid List

Items 1-36 of 229

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  1. Leather Complete Matching Set | Shoulder Bag, Hand Bag & Shoes Leather Complete Matching Set | Shoulder Bag, Hand Bag & Shoes
    10% OFF

    Leather Complete Matching...

    Special Price AFN6,774 Regular Price AFN7,527
  2. Leather Tote Bag | Long Strap Shoulder Bag
    10% OFF

    Leather Tote Bag | Long S...

    Special Price AFN4,865 Regular Price AFN5,406
  3. Leather Clutch Bag | Envelope Hand Purse
    10% OFF

    Leather Clutch Bag | Enve...

    Special Price AFN3,818 Regular Price AFN4,242
  4. Afghan Handmade Shoes
    10% OFF

    Afghan Handmade Shoes

    Special Price AFN4,064 Regular Price AFN4,516
  5. Leather Complete Matching Set | Shoulder Bag, Purse & Shoes Leather Complete Matching Set | Shoulder Bag, Purse & Shoes
    10% OFF

    Leather Complete Matching...

    Special Price AFN6,774 Regular Price AFN7,527
  6. Leather Tote Bag | Long S...

    AFN5,406
  7. Leather Envelope Bag | Clutch Hand Bag
    10% OFF

    Leather Envelope Bag | Cl...

    Special Price AFN3,633 Regular Price AFN4,037
  8. Leather Matching Set | Shoulder Bag, Purse & Shoes  Leather Matching Set | Shoulder Bag, Purse & Shoes
    10% OFF

    Leather Matching Set | Sh...

    Special Price AFN6,774 Regular Price AFN7,527
  9. Leather Long Strap Tote Bag | Shoulder Bag
    10% OFF

    Leather Long Strap Tote B...

    Special Price AFN4,865 Regular Price AFN5,406
  10. Leather Envelope Hand Purse | Clutch Hand Bag
    10% OFF

    Leather Envelope Hand Pur...

    Special Price AFN3,818 Regular Price AFN4,242
  11. Traditional Afghan Low Heels Shoes
    10% OFF

    Traditional Afghan Low He...

    Special Price AFN4,434 Regular Price AFN4,927
  12.  Cross Body Shoulder Bag, Clutch Bag & Shoes  Cross Body Shoulder Bag, Clutch Bag & Shoes
    10% OFF

    Cross Body Shoulder Bag,...

    Special Price AFN6,774 Regular Price AFN7,527
  13. Leather Long Strap Should...

    AFN3,353
  14. Leather Clutch Purse | St...

    AFN4,242
  15. Leather Flat Shoes | Striped Ballet Shoes
    10% OFF

    Leather Flat Shoes | Stri...

    Special Price AFN3,633 Regular Price AFN4,037
  16. Leather Complete Matching Set | Shoulder Bag, Handbag, Shoes Leather Complete Matching Set | Shoulder Bag, Handbag, Shoes
    10% OFF

    Leather Complete Matching...

    Special Price AFN6,774 Regular Price AFN7,527
  17. Leather Striped Tote Bag ...

    AFN4,721
  18. Leather Envelope Purse | ...

    AFN3,763
  19. Leather Striped Ballet Shoes | Striped Flat Shoes
    10% OFF

    Leather Striped Ballet Sh...

    Special Price AFN4,003 Regular Price AFN4,448
  20. Leather Complete Matching Set | Shoulder Bag, Purse & Shoes
    10% OFF

    Leather Complete Matching...

    Special Price AFN6,774 Regular Price AFN7,527
  21. Leather Tote Bag | Long S...

    AFN5,132
  22. Leather Pouch Purse | Floral Stitch Zip Handbag
    10% OFF

    Leather Pouch Purse | Flo...

    Special Price AFN3,633 Regular Price AFN4,037
  23. Leather Floral Embroidered Shoes | Ballet Flat shoes
    10% OFF

    Leather Floral Embroidere...

    Special Price AFN3,633 Regular Price AFN4,037
  24. Afghan Long Dress with Chermadozi Coat
    10% OFF

    Afghan Long Dress with Ch...

    Special Price AFN12,932 Regular Price AFN14,369
  25. Light Blue Prarie Skirt Maxi | Georgette Cuff Sleeves Maxi
    10% OFF

    Light Blue Prarie Skirt M...

    Special Price AFN6,774 Regular Price AFN7,527
  26. Kochi Short Dress handmad...

    AFN12,932
  27. Afghan Short Blue dress
    10% OFF

    Afghan Short Blue dress

    Special Price AFN7,390 Regular Price AFN8,211
  28. Red Kochi Embroidered Sho...

    AFN14,096
  29. Black Balochi Embroidered...

    AFN6,432
  30. Black Pleated Party Wear ...

    AFN7,390
  31. Brown Pawli Embroidered D...

    AFN4,037
  32. Georgette Prarie Skirt Maxi | Long Pleated Party Wear Maxi
    10% OFF

    Georgette Prarie Skirt Ma...

    Special Price AFN12,255 Regular Price AFN13,617
  33. White Pawli Embroidered F...

    AFN6,774
  34. Afghan Coat Women
    10% OFF

    Afghan Coat Women

    Special Price AFN6,097 Regular Price AFN6,774
  35. Afghan handmade Coat  women
    10% OFF

    Afghan handmade Coat wom...

    Special Price AFN6,097 Regular Price AFN6,774
  36. Afghan Short Dress for women
    10% OFF

    Afghan Short Dress for wo...

    Special Price AFN6,774 Regular Price AFN7,527
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Items 1-36 of 229

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