About Aseel

Aseel means Authentic, Original in Pashto, Dari, and several other languages. In 2018, Aseel started as a tech-driven solutions provider headquartered in Washington, DC. Aseel’s journey began with a commitment to uplift artisans and underserved communities in Afghanistan and Turkey. We foresee onboarding all 46 underdeveloped countries to the digital economy, paving the way to connect three billion people being excluded from active participation in the digital economy. Aseel remains steadfast in delivering sustainable and innovative ideas that serve a broader audience, yielding a more substantial impact.

Buy Good

An online marketplace that connects the aspiring skilled artisans from developing countries with global buyers who value unique, artistic handmade products. The platform caters to a diverse audience, offering a wide array of products ranging from handmade ceramics, leather, carpets & rugs, art/painting, wooden products, bags & accessories, jewelries, and booksto spanning categories for men, women, and kids. Every item showcases a captivating fusion of timeless and contemporary designs. You can also discover an array of gift choices for him and her and delve into the curated Aseel Picks selection.

Aseel Buy Good
Aseel Buy Good
Aseel Buy Good
Aseel Buy Good
Aseel Do Good
Aseel Do Good
Aseel Do Good
Aseel Do Good

Do Good

A transparent and seamless aid platform that works to ensure each donated dollar reaches the right hand. It offers global users various options, from donating emergency packages, launching or exploring the latest Campaigns and Grand Challenge, to allowing Aseel to decide. The latest update, DirectAid beta, introduces a three-in-one approach: Send Aid, Track Aid, and Receive a Video, aiming to make aid delivery more transparent, engaging, and impactful. Through partnerships with reputable organizations and Atalan Network, we deliver crucial humanitarian assistance to vulnerable Afghan families and individuals with registered Omid IDs.

Achievements

2021

Society for international Development-US Finalist Emergency Response for Afghanistan

2023

Winner of the Extreme Tech Challenge Japan

2021

Graduated from migrants fintech accelerator program. Village Capital

2023

Semifinalist MIT Solve

Real time update - Buy Good

Real time update - Do Good

Media Coverage

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If there are tools to order food and get it delivered in 10 minutes, it’s also important to have a tool for people who were failed by the global system to get food for survival.
They are keeping us alive while my eldest surviving son and I look for work to support ourselves.
Turning a traditional aid model on its head.
If there are tools to order food and get it delivered in 10 minutes, it’s also important to have a tool for people who were failed by the global system to get food for survival.
They are keeping us alive while my eldest surviving son and I look for work to support ourselves.

Aseel Team

Nasrat Khalid's photo
Zubair Khalid's photo
Rowaida Naikkhwah's photo
Mohib Ali's photo
Nasser El Sherbiny's photo
Nilab Yosufi's photo
Gigi Aulsebrook's photo

Stories

Resource Library

Aseel Brief

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Brand Guide

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Logo

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