Aseel | Buy Good Do Good

Aseel | Buy Good, Do Good

Aseel: Aseel means Authentic, Original in Pashto, Dari, and several other languages. In 2018, Aseel started as a tech-driven solutions provider headquartered in Washington, DC. Aseel’s journey began with a commitment to uplift artisans and underserved communities in Afghanistan and Turkey. We foresee onboarding all 46 underdeveloped countries to the digital economy, paving the way to connect three billion people being excluded from active participation in the digital economy. Aseel remains steadfast in delivering sustainable and innovative ideas that serve a broader audience, yielding a more substantial impact.

Buy Good

Buy Good: An online marketplace that connects the aspiring skilled artisans from developing countries with global buyers who value unique, artistic handmade products. The platform caters to a diverse audience, offering a wide array of products ranging from handmade ceramics, leather, carpets & rugs, art /painting, wooden products, bags & accessories, jewelries, and books to spanning categories for men, women, and children. Every item showcases a captivating fusion of timeless and contemporary designs. You can also discover an array of gift choices for him and her and delve into the curated Aseel Picks selection.

Do Good

Do Good: A transparent and seamless aid platform that works to ensure each donated dollar reaches the right hand. It offers global users various options, from donating emergency packages, launching or exploring the latest Campaigns and Grand Challenge, to allowing Aseel to decide. The latest update, DirectAid beta, introduces a three-in-one approach: Send Aid, Track Aid, and Receive a Video, aiming to make aid delivery more transparent, engaging, and impactful. Through partnerships with reputable organizations and Atalan Network, we deliver crucial humanitarian assistance to vulnerable Afghan families and individuals with registered Omid IDs.

Fast Facts - Do Good

77,750

Families Supported

544,250

Individual Supported

2

Countries

34

Cities Covered

35,046

Food Packages Distributed

11,250

Wood Packages Distributed

1,973

First Aid Packages Donated

11,178

Baby Care Packages Donated

10,332

Child Relief Packages Donated

180

Active Atalan

Fast Facts - Buy Good

5500+

Artisans

946+

Buyers

20K+

Handmade Products

234

Shops

2

Countries

Media Coverage

Aseel Team

Nasrat Khalid

CEO

A visionary entrepreneur and self-taught computer engineer, Nasrat has channeled his passion for making a positive social impact since his days as a refugee in Pakistan. He brings a one-of-a-kind viewpoint to the challenges faced by traditional aid models, having worked on high-impact projects for organizations such as the World Bank and USAID. With the launch of Aseel, Nasrat aims to uplift artisans and offer humanitarian aid to those needing the most. His ultimate goal is to position Aseel as a pioneer in bringing about positive change, leaving a lasting mark on the world. Based in Washington, DC

Zubair Khalid

CTO

A tech-savvy leader driven by a passion for tech-based innovation, Zubair is the CTO and founding member of Aseel. He has expertly guided the development of the company's technology platform, earning it a reputation as a leader in the field of data science. With a Bachelor's degree in Computer Science and a Master's in Data Science, Zubair brings extensive technical knowledge and real-world experience to the table. Prior to his work at Aseel, he honed his skills in the financial sector, serving as a data science contractor in London and working in sanctions and embargo at Swift. Zubair is dedicated to streamlining processes through automation and creating solutions that improve people's lives. Based in London, UK

Mohib Ali

Creative Lead

With his artistic talent and professional experience at the forefront as a Creative Lead at Aseel, Mohib Ali is reckoned with delivering visually stunning content. Born and raised in Afghanistan, Mohib's background as a published artist and journalist at the online news agency Khaam Press has shaped and sharpened his skills. At Aseel, Mohib utilizes his expertise to elevate the company's design and visual efforts, leaving a lasting impact. His unique blend of artistic vision and technical know-how make him a valuable asset to the Aseel team. Based in Istanbul, Turkey

Nasser Elsherbiny

UI/UX Designer

A skilled graphic designer with a rich background in visual communication, Nasser honed his skills while working for Royal Lift Ltd., a prominent firm specializing in elevator systems in KSA. In his current role at Aseel, Nasir leverages his imagination and technical proficiency to create visual concepts and designs. Nasir's keen attention to detail ensures that the work he delivers for Aseel's team and website is consistently outstanding. Based in Ash Sharqia, Egypt

Brad Weisman

Marketing Advisor

With impressive skills, Brad Weisman serves Aseel as Marketing Advisor. He co-founded Shwalla, a winter apparel brand backed by The North Face founder and the former Umbro owner. Brad was pivotal in helping retired Olympians launch MLX hockey skates, later acquired by Easton Hockey. He has held significant brand marketing positions for Fortune 500 companies and co-founded non-sports companies. A proud mentor at Arizona State University, Brad holds an MBA from Lake Forest. 2005 he received The Ohio State University's "New Leader" alumni award. Brad's extensive expertise substantially impacts Aseel's marketing strategy, leading the company to new heights of success.

Ahmad Reshad

System Development Team Lead

As a System Development Team Lead and Senior eCommerce Developer, Ahmad Reshad brings extensive knowledge and talent to his role at Aseel. With his passion for computer programming, Ahmad has been an integral part of the eCommerce development community since 2016. Guiding his team, Ahmad works tirelessly to create and maintain features that impact people's lives positively. Ahmad's unwavering dedication to creating a robust system makes him a true asset to his field and a driving force in making a positive impact. Based in United Kingdom

Sadia Rezaie

Executive Associate

An experienced Executive Associate at Aseel, Sadia has a known reputation for her top-notch communication, time management, and organizational skills. Before joining Aseel, she served as a record officer at a prestigious institute for spoken English, where she was responsible for working closely with the CEO. With her passion for building strong relationships, Sadia actively strives to forge close and sturdy partnerships between Aseel and other significant external companies. Based in Islamabad, Pakistan

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