About Aseel

Aseel means Authentic, Original in Pashto, Dari, and several other languages. In 2018, Aseel started as a tech-driven solutions provider headquartered in Washington, DC. Aseel’s journey began with a commitment to uplift artisans and underserved communities in Afghanistan and Turkey. We foresee onboarding all 46 underdeveloped countries to the digital economy, paving the way to connect three billion people being excluded from active participation in the digital economy. Aseel remains steadfast in delivering sustainable and innovative ideas that serve a broader audience, yielding a more substantial impact.

Buy Good

An online marketplace that connects the aspiring skilled artisans from developing countries with global buyers who value unique, artistic handmade products. The platform caters to a diverse audience, offering a wide array of products ranging from handmade ceramics, leather, carpets & rugs, art/painting, wooden products, bags & accessories, jewelry, and books to spanning categories for men, women, and kids. Every item showcases a captivating fusion of timeless and contemporary designs. You can also discover an array of gift choices for him and her and delve into the curated Aseel Picks selection.

Do Good

A transparent and seamless aid platform that works to ensure each donated dollar reaches the right hand. It offers global users various options, from donating emergency packages, launching or exploring the latest Campaigns and Grand Challenge, to allowing Aseel to decide. The latest update, DirectAid beta, introduces a three-in-one approach: Send Aid, Track Aid, and Receive a Video, aiming to make aid delivery more transparent, engaging, and impactful. Through partnerships with reputable organizations and Atalan Network, we deliver crucial humanitarian assistance to vulnerable Afghan families and individuals with registered Omid IDs.