
Aseel | Buy Good, Do Good
Aseel: Aseel means Authentic, Original in Pashto, Dari, and several other languages. In 2018, Aseel started as a tech-driven solutions provider headquartered in Washington, DC. Aseel’s journey began with a commitment to uplift artisans and underserved communities in Afghanistan and Turkey. We foresee onboarding all 46 underdeveloped countries to the digital economy, paving the way to connect three billion people being excluded from active participation in the digital economy. Aseel remains steadfast in delivering sustainable and innovative ideas that serve a broader audience, yielding a more substantial impact.
Buy Good: An online marketplace that connects the aspiring skilled artisans from developing countries with global buyers who value unique, artistic handmade products. The platform caters to a diverse audience, offering a wide array of products ranging from handmade ceramics, leather, carpets & rugs, art/painting, wooden products, bags & accessories, jewelries, and books to spanning categories for men, women, and children. Every item showcases a captivating fusion of timeless and contemporary designs. You can also discover an array of gift choices for him and her and delve into the curated Aseel Picks selection.
Do Good: A transparent and seamless aid platform that works to ensure each donated dollar reaches the right hand. It offers global users various options, from donating emergency packages, launching or exploring the latest Campaigns and Grand Challenge, to allowing Aseel to decide. The latest update, DirectAid beta, introduces a three-in-one approach: Send Aid, Track Aid, and Receive a Video, aiming to make aid delivery more transparent, engaging, and impactful. Through partnerships with reputable organizations and Atalan Network, we deliver crucial humanitarian assistance to vulnerable Afghan families and individuals with registered Omid IDs.
77,750
Families Supported
544,250
Individual Supported
2
Countries
34
Cities Covered
35,046
Food Packages Distributed
11,250
Wood Packages Distributed
1,973
First Aid Packages Donated
11,178
Baby Care Packages Donated
10,332
Child Relief Packages Donated
180
Active Atalan
5500+
Artisans
946+
Buyers
20K+
Handmade Products
234
Shops
2
Countries

World Humanitarian Day 2023: Join Aseel's Campaign to Aid Afghan ...
In a world of unexpected challenges, this year, together with Aseel, let’s observe World Humanitarian Day 2023 with the act of compassion and kindness as the need for it is even ...

Simplifying Impact: Introducing Buy Good and Do Good Separation ...
At Aseel, we value our users and their feedback. Your input is important in shaping our platform and improving the user experience....

Sell with Aseel Guide: Things to Know to Begin Your Shop!...
Are you an artisan or handmade entrepreneur interested in selling online? Look no further, as we have got your back....

Aseel Recognized in UK Parliament: A Closer Look at the Discussio...
Aseel, a technology start-up committed to empowering artisans from unde...

From Tradition to Style: The Enduring Appeal of the Afghan Pakol...
The Afghan Pakol is a mesmerizing traditional wearing found in the untamed highlands of Afghanistan that reflects Afghan culture and history. ...

From playing with paints and brushes to the magical artistic touc...
Dipping brushes into a vibrant palette of colors and capturing emotions on canvas, the artistic journey of Zohra Jalal, a renowned Afghan painter...

Eid-al-Adha Delights: Enjoy the Sales and Contribute to Eid Campa...
As the Islamic year draws to an end, the celebration of Eid-al-Adha, known as the Feast of Sacrifice, followed by Hajj, the annual pilgrimage t...

Invest In Aseel!...
Aseel has a new five-year strategy that will set it on the path to bein...

Aseel Do Good's Impactful Distribution to Aid Turkey's Earthquake...
On February 6th, 2023, a devastating earthquake at the magnitudes of 7.8 and 7.6 struck southern and central Turkey and northern and western Syria, causing widespread...

Innovation in International Development: Nasrat Khalid, Founder o...
Nasrat Khalid, the CEO and founder of ...

Turkmen Ancient Jewelry Designs: A Cultural Treasure Trove of Cen...
Turkmenistan is a country located in Central Asia, known for its ancient and rich cultural heritage. ...

“Holy Book of Quran” by Ahmad Shah Hazeri: In Calligraphy - A...
Is there anything more exquisite than honing the art of hand calligraphy to design and write the Holy Quran? ...

Combating the Hunger Crisis and Bringing Hope to Afghan Families...
As a leading organization providing emergency assistance to Afghans, Aseel Do Good has been actively delivering food and essential supplies to vulnerable communities nationwide....

Meet Two Afghan Vendors Trying to Earn a Living by Selling Unique...
The path from the rural corners of Afghanistan to the global stage is an arduous yet enlightening journey for many Afghan artisans. ...

Eid al Fitr Gift Ideas: Shop Till You Drop With Our Amazing Eid D...
Eid al Fitr, one of the most precious Islamic festivals, commemorates the conclusion of the sacred month of Ramadan,...

Pamper the Mother in Your Life : Handmade Gift Ideas for Mother's...
Mothers' Day, a celebration in honor of mothers and motherhood is celebrated in many countries, typically in the month of May or March....

Nowruz Gift Ideas: Celebrating the Festive of Traditions and Ritu...
Nowruz is a special occasion celebrated by many countries, including Iran, Afghanistan, Turkey, etc. This festivity marks the beginning....

Women's Day- Yay or Nay...
As of 2022, there were a little over 3.9 billion women in the world. This accounts for about 50% of the total world population and this figure ...
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