Aseel Buy Good enables people from anywhere in the world to buy handmade products directly from vendors in underdeveloped countries. The platform enables artisans to easily create an online store selling authentic handmade goods such as wooden products, carpets & rugs, home & décor, artwork, leather, ceramics, jewelry, accessories, and other custom products. Each purchase via Buy Good platform directly empowers an artisan who made these amazing and credible handcrafted items with love.

Due to the ongoing humanitarian crisis, food scarcity, and insufficient access to health services, 1.1 million children are on the cusp of severe acute malnutrition in Afghanistan. Aseel, initiating its Child Relief Grand Challenge across Afghanistan, actively provides emergency support packages to children. The aid is used to treat children under five years old who suffer from Moderate Acute Malnutrition (MAM) or Severe Acute Malnutrition (SAM). We partner with global voices, health-care centers, medical experts, and volunteers – Atalan - who help support Afghan children by providing awareness about child protection and health while providing aid packages to vulnerable individuals.

Afghanistan has been suffering from many unpredicted events, leading to thousands of Afghans' displacement, death, and injury. Aseel, responsive to current catastrophes, launched its Aseel Disaster Fund to provide immediate basic food, shelter, and medical aid packages to families/individuals impacted by earthquakes, landslides, floods, and bomb-blast attacks. We partner with volunteers – the Atalan team – locals, and health centers to effectively supply the aid packages to the beneficiaries on an urgent basis, maximizing the coverage areas. Together with reserve funds, our platform also enables donors to launch campaigns and help people who need support on an urgent basis.

Aseel's most recent feature makes it simple for sellers to register their shops, list their products, ship their products, and accept payments. The platform helps the sellers set up their online stores without any additional costs; there is a 5% fee only if a sale occurs. They can also get paid using the secure payment option, Payoneer, and receive seller services support in their preferred languages. Additionally, the feature serves as a quick reference for new vendors to learn everything they need to launch, run, and grow their businesses online.

Aseel recruits local and international volunteers - the Atalan Network - to participate in Do Good distributions throughout Afghanistan, ensuring transparency throughout the process. Atalan volunteers act as ambassadors, promoting awareness about Aseel's work, accomplishments, ongoing campaigns, and distributions. The Atalan team is in charge of identifying, assessing, and verifying the families. They also assign pre-registered OMID IDs and OMID Cards to the registered families. Furthermore, the Atalan team is responsible for keeping beneficiary and donor information confidential in accordance with the code of conduct.

Omid ID is a unique identification number assigned to each registered family of Emergency Response. "Omid" means hope in Persian. The Omid ID is used to track the family's location, contact information, amount of required assistance, and the number of aids received. Each beneficiary gets an Omid Card alongside the Omid ID, allowing the donors to track the process. Disaster-impacted families, single-breadwinner families, non-breadwinner families, female-led families, widows, day laborers, unemployed people, orphans, street children, and people with severe illnesses are all eligible for OMID IDs/Cards. The OMID IDs are perpetual and may be used whenever donating or delivering aid packages.