A letter from Nasrat Khalid,the Founder and Chief Executive Officer of Aseel

July 21, 2024


This is Nasrat Khalid, the founder of Aseel. If you are receiving this note, I am confident that you are a fantastic person; you have either helped somebody with basic necessities of life - Do Good - or bought a handmade product - Buy Good -that proceeds directly went to a community and an artisan that deserved and needed it.

As you made all this impact, you also helped create and expand the Aseel platform in its infancy. Today, Aseel is featured in NPR in an Article by Ruchi Kumar, which is excellent news for us at Aseel Team. I wanted to share the link with you since you made everything we have achieved possible.

While the article is optimistic and portrays excellent progress, we are nowhere closer to solving the issues we want to solve. The humanitarian crisis in Afghanistan is worsening, more communities and countries are at risk, and we are nowhere close to empowering women, artisans, and communities to have a fair shot at opportunities. Aseel as a platform is still far from getting the backing and growth guaranteeing widespread global impact. Our list of pending beneficiaries already provided with Omid (Hope) ID cards and verified in Afghanistan has reached over 15,000 pending families.

What we have successfully achieved and for what I am incredibly thankful is that we have piloted and succeeded at creating a different approach, a different tribe, and a different mindset that has enabled us to support over 350,000 people in the Afghanistan crisis and hundreds of artisans who sold their products to people who would have never been able to access them before.

I want to close with our commitment to you, our early backers. We will ensure that it is within our company’s DNA to know that people worldwide care and that if communities anywhere in the world are at-risk or going through a crisis as we expand, we will not only find ways but also make ways to help people. We will do it with passion, humility, and integrity.

About Aseel

Aseel is a tech-based startup company providing a digital platform that allows artisans to sell their antique handcrafted products and provide humanitarian aid to and from anywhere in the world with complete transparency. We believe in the practical use of the skills to build the positive change the businesses and communities need. The easy and user-friendly platform of Aseel supports thousands of makers by connecting them to global buyers. Transparency and privacy have always been the core values of our team. We are committed to supporting our clients through our secured and protected customer service page anytime.

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