Shamla Atelier Shop

Shamla Atelier

Selling from Afghanishtan

Shamla was founded by a team of energetic and ambitious individuals in October 2020 in Share Naw, Kabul, Afghanistan. The team had been planning, researching, and preparing for about a year prior to founding their brand in 2020. In the beginning, the Shamla worked hard to bring the quality needed for the brand as they brought in experts who had to train the staff intensively. This went on for four months until the technical staff was ready to produce high-quality clothing that could compete with international quality. Overtime, the staff’s workflow, operations, quality improved and Shamla became a brand known and beloved by many in Afghanistan today. To truly create genuine designs, Shamla did their research on market, customer needs, and designs. The team brought three professional designers whose job is not only bringing out authenticity but also likability and quality of the clothing. The motivation behind the Shamla Team is that the team understands that during the prolonged conflict in Afghanistan, people’s sense of fashion and uniqueness has deteriorated, given way to bland, poorly made clothing that does nothing to bring joy or show Afghan heritage. Over the years, since produces in Afghanistan have been limited in their ability to reach customers, much of the clothing seen in Afghanistan is imported. So no one in Afghanistan benefits from this current clothing industry--neither the designers and producers or the customers who could wear higher quality and better designed clothing. The team believes Afghan clothing design and fashion hasn’t been properly implemented, but that the potential is all there in the tradition behind the clothes and the modern fashions beginning to emerge. In support of this potential, Shamla designs, manufactures, wholesales, and retails exclusive and original ladies fashions, including traditional clothing, party wear, formal designs, and casualwear. Their clothing is sold mostly within Afghanistan, though some has made its way to a few international stores and retailers. What makes Shamla’s clothing stand is their unique and genuine designs that have been well-thought-out and carried out with quality. Shamla has 22 employees most of whom are women because the team believes that women in Afghanistan have been marginalized over the decades, and this way they can contribute in empowering them by training them, hiring them, and paying them fair wages for their work. Shamla’s vision is be on the top of clothing industry in Afghanistan and one day have extensive reach and many clients overseas all over the world. By partnering with ASEEL, Shamla believes it is a few steps closer this dream. Check out Shamla Brand’s designs now and see for yourself how they are bringing back Afghan fashion.

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  1. Women
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Items 1-36 of 39

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  1. Semi Casual Top
    10% OFF

    Semi Casual Top

    Special Price AFN4,803 Regular Price AFN5,337
  2. Semi Casual Top
    10% OFF

    Semi Casual Top

    Special Price AFN3,695 Regular Price AFN4,106
  3. Casual Wear
    10% OFF

    Casual Wear

    Special Price AFN2,525 Regular Price AFN2,805
  4. Semi Casual Pret
    10% OFF

    Semi Casual Pret

    Special Price AFN3,141 Regular Price AFN3,490
  5. Party Wear Fusion Three Piece Dress
    10% OFF

    Party Wear Fusion Three P...

    Special Price AFN7,082 Regular Price AFN7,869
  6. Party Wear Fusion Three Piece Dress
    10% OFF

    Party Wear Fusion Three P...

    Special Price AFN7,082 Regular Price AFN7,869
  7. Party Wear Fusion Dress
    10% OFF

    Party Wear Fusion Dress

    Special Price AFN9,976 Regular Price AFN11,085
  8. Party Wear Fusion Lehenga Choli
    10% OFF

    Party Wear Fusion Lehenga...

    Special Price AFN9,114 Regular Price AFN10,127
  9. Semi Casual Dress
    10% OFF

    Semi Casual Dress

    Special Price AFN5,358 Regular Price AFN5,953
  10. Semi Casual Pret
    10% OFF

    Semi Casual Pret

    Special Price AFN5,358 Regular Price AFN5,953
  11. Party Wear Fusion Dress
    10% OFF

    Party Wear Fusion Dress

    Special Price AFN9,915 Regular Price AFN11,016
  12. Party Wear Fusion Dress
    10% OFF

    Party Wear Fusion Dress

    Special Price AFN9,915 Regular Price AFN11,016
  13. Bridal and Party Wear
    10% OFF

    Bridal and Party Wear

    Special Price AFN10,223 Regular Price AFN11,359
  14. Semi Casual Dress
    10% OFF

    Semi Casual Dress

    Special Price AFN5,912 Regular Price AFN6,569
  15. Party Wear Fusion Dress
    10% OFF

    Party Wear Fusion Dress

    Special Price AFN7,082 Regular Price AFN7,869
  16. Fusion Party Dress
    10% OFF

    Fusion Party Dress

    Special Price AFN6,528 Regular Price AFN7,253
  17. Party Wear Pomegranate Fusion Dress
    10% OFF

    Party Wear Pomegranate Fu...

    Special Price AFN12,440 Regular Price AFN13,822
  18. Vintage Afghani Wedding Dress
    10% OFF

    Vintage Afghani Wedding D...

    Special Price AFN32,700 Regular Price AFN36,334
  19. Fusion Afghani Party Dress
    10% OFF

    Fusion Afghani Party Dres...

    Special Price AFN17,797 Regular Price AFN19,775
  20. Maroon Tulle Afghani Fusion Evening Gown
    10% OFF

    Maroon Tulle Afghani Fusi...

    Special Price AFN12,440 Regular Price AFN13,822
  21. Ultramarine Party Dress
    10% OFF

    Ultramarine Party Dress

    Special Price AFN5,666 Regular Price AFN6,295
  22. Black Silk Pary Dress
    10% OFF

    Black Silk Pary Dress

    Special Price AFN7,267 Regular Price AFN8,074
  23. Long Blue Party Dress
    10% OFF

    Long Blue Party Dress

    Special Price AFN8,375 Regular Price AFN9,306
  24. Black Silk Party Dress
    10% OFF

    Black Silk Party Dress

    Special Price AFN6,836 Regular Price AFN7,595
  25. Light Green Silk Casual D...

    AFN4,790
  26. Light Green Party Wear
    10% OFF

    Light Green Party Wear

    Special Price AFN5,481 Regular Price AFN6,090
  27. Lemon Yellow Fancy Dress
    10% OFF

    Lemon Yellow Fancy Dress

    Special Price AFN3,818 Regular Price AFN4,242
  28. Burgundy Fancy Dress
    10% OFF

    Burgundy Fancy Dress

    Special Price AFN3,818 Regular Price AFN4,242
  29. Yellow Ochre Fancy Dress
    10% OFF

    Yellow Ochre Fancy Dress

    Special Price AFN3,818 Regular Price AFN4,242
  30. Blue Semi Casual Dress
    10% OFF

    Blue Semi Casual Dress

    Special Price AFN4,927 Regular Price AFN5,474
  31. Tunic Peach Semi Casual Dress
    10% OFF

    Tunic Peach Semi Casual D...

    Special Price AFN3,449 Regular Price AFN3,832
  32. Tunic Red Semi Casual Dress
    10% OFF

    Tunic Red Semi Casual Dre...

    Special Price AFN2,340 Regular Price AFN2,600
  33. Yellow Ochre Semi Casual Dress
    10% OFF

    Yellow Ochre Semi Casual ...

    Special Price AFN3,818 Regular Price AFN4,242
  34. Ultramarine Semi Casual Top
    10% OFF

    Ultramarine Semi Casual T...

    Special Price AFN2,710 Regular Price AFN3,011
  35. Green Crepe and Cotton Semi Casual Top
    10% OFF

    Green Crepe and Cotton Se...

    Special Price AFN3,818 Regular Price AFN4,242
  36. Purple Linen Semi Casual Tunic Top
    10% OFF

    Purple Linen Semi Casual ...

    Special Price AFN3,818 Regular Price AFN4,242
Grid List

Items 1-36 of 39

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