Tashgouzar Carpets: Alhaj Ashour Agha, the owner of Tashgouzar, received his education up to the twelfth grade. He has been in the carpet manufacturing industry for over 70 years and received his official license in 1978. Alhaj inherited the carpet weaving skill from his ancestors, which has been passed down through the generations. The brand employs about fourteen employees directly involved in the production process and 5000 employees in the carpet production sector in Tashgoz. Tashgouzar carpets come in a variety of styles and colors, including wood-colored rugs, Khajah-e-Khajah, Khal Mohammadi, Siddiqi, and Moruj carpets. Raw materials for various carpets are purchased from domestic and international markets. Each carpet is hand-sewn and carefully assembled. Once each carpet passes a meticulous inspection, they are ready to be sold online through Aseel’s platform and manually from their shop. Alhaj’s vision is to grow into a globally recognized brand capturing Afghanistan’s roots while broadening the trajectory of the Afghan carpet business. As an Afghanistan-based company, sourcing materials and workers within the country sparks positive economic growth. The company hopes to pave the way to the future while honoring Afghan culture and traditions.