Hella Hidai recently graduated from Kabul University with a bachelor's degree in law and political science. Since her school period, she has been interested in art (painting & sketching); but she professionally started painting and sketching four years ago. She learned painting on her own without any professional teacher or instructor. The main reason behind her artwork is to raise her voice for women's rights and spread positivity via her skill. The artist uses canvas with oil colors because their combination can make beautiful artwork. The Aseel app features twelve art pieces, two watercolors on paper and the other ten oil paintings on canvas. She aspires to consistently produce and sell her paintings internationally in order to show the world the true image of Afghan women and Afghanistan. The founder sees the partnership with Aseel as the first step in attracting customers to high-quality artworks that help them understand the value of art. In addition, Hella Art envisions trading its paintings with art lovers worldwide.