Jama Design was founded in 2017, impregnated with visions of women empowerment and promoting Afghan fashion and clothing at premium prices. It was subsequently recognized and registered with the Ministry of Commerce and Industries (GoIRA). Jama-e-Saqeb Handicraft Production Company (JAMA) quickly became an established and admired name in Afghan fashion and culture. It is known for its unique approach to using vintage and handmade materials to create various styles. They cater to their customers' preferences, offering classic, modern, and a blend of both types in beautifully designed dresses, handbags, purses, shoulder bags, purse matching dresses, jewelry, conventional gift packs, and fashion accessories like belts and scarves. Their commitment to authenticity, fair pricing, and high quality has earned them a reputation nationally and internationally. The brand operates in wholesale and one-of-a-kind production, making only one or two pieces of a particular product. They also engage in internal designs and small occasion decorations at reasonable prices. With a production and support workforce comprising 65% of women, JAMA is not just a brand but a symbol of women's empowerment. As they continue to grow, JAMA has launched JAMA Carpets as part of their long-term strategy to expand their reach. JAMA Carpets offers quality hand-woven carpets, rugs, pillows, tablecloths, and vehicle seat covers. The brand also plans to open JAMA Furniture, which promises elegance, ease, and luxury.