Fatemeh Rasouli founded Zevarat Sazi Kushanian in 2017. Fatemeh has studied jewelry professionally for three years and has five years of experience in this field. She currently employs eight workers who create and design jewelry using contemporary designs and styles such as Turkmen, Uzbek, modern, classic and Pashtun. Jewelry items featuring native gemstones from Afghanistan or other nearby nations include pendants, rings, bracelets, and earrings. The raw materials needed to produce the jewelry sets are purchased from the Shahr-Now-Koche-Antique Shop or other locations in Afghanistan. The brand currently offers more than two hundred jewelry pieces in its store on the Aseel online platform. This brand aims to see Kushanian jewelry products and Afghan handicrafts on a global scale, as people all over the world want jewelry made with precious and semi-precious stones. Through its collaboration with Aseel, the brand envisions reaching its global consumers and thus gain credibility and trust.