Reviving Afghan Fashion Laman, established in 2015, is an Afghan-based fashion brand that creates one-of-a-kind items by blending Western styles with traditional Afghan elements and handcrafted techniques. In addition to supporting local artisans, the company aims to preserve and rejuvenate Afghanistan's cultural heritage.Laman rediscovers the 'almost forgotten' ethnic traditional hand crafts such as embroidery, mainly produced by women who have inherited the skills over generations. By incorporating these techniques with contemporary designs, Laman is not only supporting local artisans but also introducing a fresh perspective on Afghan fashion in the modern world.