Since she was 13 years old, Leilma Amarkhel, CEO and founder of Morwarid Amarkiel Handicrafts, has had a strong passion for handicrafts. Her love for fashion led to the creation of the best crafting designs on a variety of fabrics. She has over twenty years of experience, having worked for various clothing brands in Iran. Leilma has spent eight years designing and producing bridal gowns, gaining exceptional skills in the bridal clothing industry. The brand currently employs artisans in five areas: hand embroidery, bead embroidery, shawl embroidery, hand-knitting, and hand-stitching. The brand offers a diverse range of clothing collections that are distinctive in terms of design, stitching, and inclusivity, especially Gande Afghani. Leilma hopes to create more job opportunities for women interested in crafting and the handmade sector while also having a strong sense of fashion and style. She believes in developing strong relationships with customers worldwide through the Aseel Platform.