The founder and owner of Noqra Brand, Sudabah Behrouz, started working in this industry when she was 22 years old. She has a degree in chemical industry engineering from the Polytechnic University and completed her studies in business in the Bright Future program with the support of Cordide. The company was founded approximately one and a half years ago. Six artisans are employed by Sudabah to design, create, and produce jewelry items like rings, earrings, necklaces, and bracelets using the most ancient classic jewelry designs with a modern touch. Natural gemstones such as lapis, quartz, amethyst, turquoise, and ruby are used to meticulously handcraft each piece of jewelry, which comes in a variety of designs. All raw materials are obtained from Kabul and other provinces of Afghanistan. Eighty-three jewelry items from the brand are currently on sale in the brand's Aseel store. Through its alluring jewelry, the brand hopes to establish a global presence, thereby strengthening the Afghan economy and growing its business. Sudabah wants Afghanistan's minerals to be introduced to the world market, which will cause the country's economic growth.