Sayed Nezamuddin Hashemi is a renowned founder and owner of the Hayat Haya Handicrafts brand. Hashemi pursued a bachelor's degree and continued his professional career in the handicraft sector. At the age of 25, he established his brand in 2018, aiming to revive his homeland's lost cultures and traditions. Hashemi has always been passionate about the handicrafts sector, particularly the beauty and elegance of hand embroidery, stitching, mirror work, and bead embroidery. With five years of experience in the field, he focused on creating products that showcase Afghanistan's rich culture and traditions that have been lost or mixed with modern ones. Hayat Haya Handicrafts employs a workforce of 15 female artisans who work directly or indirectly with Hashemi to run the business smoothly. The brand's products are handmade, combining traditional motifs and patterns with some of the latest trending fashion styles. All the raw materials are sourced from local markets in Afghanistan, positively impacting the country's economy. The brand aims to provide work opportunities for Afghans in the handicraft sector while internationalizing its products. Hashemi believes that exporting his products to foreign countries is an excellent way to share Afghanistan's lost cultures with those who value them the most. Hashemi's vision and dedication to his brand have made Hayat Haya Handicrafts renowned in his hometown. Today, the brand has become a source of pride for many Afghan artisans, who have had the opportunity to showcase their skills and contribute to their country's economic growth.