Mohammad Ayub, a student of Business Administration at the university of Tanwir, Afghanistan, and the founder of Ayub-Fida-Tailoring started building his business back in 2017 when he was only 17 years old. He learned tailoring in his hometown of Kunar and has been at it for about five years, giving him five years of work experience in this field. He hopes to make a better life for himself and represent his Afghan culture internationally with his tailoring business. Currently, he has six employees, 4 of which work directly under him. The raw materials for their products come from Pakistan, China, and sometimes from inside Afghanistan. For the time being, they have dozens of each product designs for all their products. They have different types of Pakols, like Kunari, Laghmani, Waziri, Chatrali, Chinese, and Lahori Pakols. The brand's mission is to sell its apparel in the global market and support the country's domestic products, particularly Afghani accessories, impacting Afghanistan's economy positively.