Today, consumers want access to a variety of unique handmade goods more than ever before. All products Aseel distributes are created by passionate artisans with diverse backgrounds, having perfected their crafts simply because they are beautiful and relay rich histories, made with imagination and creativity. However, mass-produced items perpetuated by commercialization and the rise of fast fashion have infiltrated the global market, influencing most of what society wears and consumes, lacking originality.

With such limitations, mass-produced items from large industrial factories appear identical the world over. Unfortunately, uniformity does not equate to quality, not to mention the current production paradigm exploits vulnerable workers. Meanwhile, in many parts of the world, artisans produce authentic handmade products maintaining their craft’s arduous traditions, which have often evolved over centuries. Yet, with little access to buyers, these craftsmen and women are exceedingly excluded from today’s global market.

Luckily, AWAL, a U.S.-based international agency committed to intelligent and innovative development, created a solution for the growing number of consumers who seek products made by hand and enriched by years of tradition; Aseel, an initiative of AWAL, is your gateway to original products beyond exploitive factory-produced goods. You won’t find these specific items anywhere else on the market because they have been thoughtfully selected from remote locations and delivered straight to your doorstep.

Artisans who partner with Aseel do not imitate or mass-produce their products because our business practices are built on the belief that integrity begins with authenticity. Aseel offers a variety of artisanal goods from vendors in Afghanistan (the first pick-up destination) who make custom perfumes, original artwork, hand-sewn clothing, leather goods, ceramics, calligraphy, and much more. Likewise, Aseel is proof of AWAL’s commitment to developing regions isolated from the global economy so that handmade products make their way to Australian, European, and U.S. homes and beyond.