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Atrisa Mall

Afghanistan

Wajihe Karimi, the founder of Artisa Mall, is passionate about fashion and started his career in the clothing industry after completing twelfth grade in Afghanistan. His goal is to create a brand that would showcase Afghanistan's diverse clothing trends and styles. With his motivation in fashion and clothing, Wajihe learned and perfected the art of sewing, tailoring, stitching, and embroidery. He has his workspace, where he employs two other artisans to help him carry out the daily operations of his business. All the raw materials Artisa Mall uses are sourced from within Afghanistan, specifically from Mandavi Kabul. The brand is proud to skillfully embody the cultural and traditional Afghan clothing motifs and styles on a variety of fabrics such as silk, georgette, and velvet. Currently, the brand offers 150 unique pieces of clothing displayed on the Aseel website. Given that Afghan clothing fashion has a rich history and a distinct aesthetic gaining recognition in the global fashion industry, the brand hopes to see its products sold internationally and contribute to Afghanistan's economic growth. Artisa Mall is an excellent example of a brand that promotes and celebrates Afghan clothing styles while providing opportunities for artisans.