The founder of the Jelwa-e-Sharq brand, Ehsan Hussain Jamal, has been working in the store for about 20 years and has been weaving carpets for 30 years. He creates carpets using thousands of vibrant threads to depict real-life scenes. Ehsan outperformed a large field of competitors to take first place in the Wolesi Jirga exhibition held in 2005. In addition, he spent five years teaching art in Pakistan for Hunar Markaz of Balochistan, supported by the Canadian government. He continued to be a part of an arts organization for two years. Later, he spent a year as an instructor for professional training with the G.T.Z. and the ministry of labor and social affairs. According to the brand owner, communication through design arts is the only way for people to share their thoughts and opinions with others visually. Art is the best form of communication because it transcends linguistic and geographical boundaries. Therefore, the brand hopes to establish an international presence and gain recognition for its outstanding carpets and rugs.