Sour Cherry (Alocha Tailoring)

Founded by Alocha Ahmadzai, Alocha Tailoring is a thriving business based in Pul-e-Alam, Logar Province. With over 10 years of experience in tailoring and handicraft embroidery, Alocha began her business a decade ago in her mother’s home. Under her mother's guidance, she learned the art of tailoring, and now, with a team of four artisans, she creates a variety of handmade Afghan garments, showcasing the beauty and culture of Afghan traditions. Alocha Tailoring specializes in traditional Afghan dresses (Ghandeh), party dresses (Peyrahan), and embroidered handkerchiefs for special occasions.