Lora Bright

Lora Bright founder Marziah Hafizi launched her unique clothing line in 2018 with the goal of empowering Afghan businesses to take control of their market share, reducing reliance on external countries like Turkey, India, and Iran. Hafizi, a journalism graduate, aimed to boost Afghanistan's economy by promoting Afghan-owned products. She believes platforms like Aseel are vital for increasing product sales both domestically and internationally, preserving Afghanistan’s cultural herita.