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Soheyla Ghazanfar Clothing Brand

Afghanistan

My name is Soheyla Ghazanfar, and I am from Pul-e-Khumri District, Baghlan Province, Afghanistan. I hold a bachelor’s degree and have over four years of experience in tailoring and Afghan handicrafts. In 2022, I launched SG Brand with my personal savings, driven by a strong desire to empower women and support community development. Our workshop is located on the third floor of Bahar Market, Sarai Banjara, and is home to a team of 12 dedicated women. Together, we create a wide range of handcrafted products including modern dresses, Afghani scarves (Gand), leather embroidery, beadwork, Khamek embroidery, handmade bags, Afghan slippers (Chappal), decorative mirrors, mobile covers, and traditional home textiles like curtains, mattresses, and pillows. The motivation behind SG Brand was to provide women — especially those who’ve been left behind in education — with the opportunity to become self-reliant through craft-based skills. Our goal is to foster both economic independence and social inclusion by offering training programs and practical workspaces for women to learn, grow, and earn. I acquired my skills from experienced instructors during professional training sessions, and now I pass that knowledge forward through my brand. Currently, our products are sold across districts and provinces, including Balkh, Samangan, and Kunduz, and are recognized for their quality and authenticity. By joining Aseel, we hope to expand globally, sharing our handmade creations with customers who value purpose-driven products and support women-led businesses. Thank you for supporting Soheyla Ghazanfar Clothing Brand (SG Brand) — where craftsmanship meets empowerment, and every piece tells a story of strength, skill, and change.

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