Abra Fashion Shop

Abra Fashion

Selling from Afghanishtan

Matin Salim is a model, fashion designer, and the founder of Abra Clothing Brand, an Aseel vendor. Born in 1997 in the beautiful province of Panjshir, he completed primary education, including high school in Kabul, then studied fashion in Iran. Salim began his design career with Laman Fashion, another Afghan brand. Next, he worked for two years in Queen Soraya Complex as a costume designer, where he came closer to realizing the dream of launching his brand. Since the Abra Clothing Brand launch in 2010, Salim's work has been featured in Afghanistan's fashion sector, and in 2015, the brand transitioned to independent clothing design. Salim believes designers can uplift the human spirit by encouraging clothing as an art form of self-expression. He also thinks fashion plays a vital role in expressing individuality and celebrating one's heritage and culture, a forgotten sentiment in today's world of fast mechanized fashion. For Matin Salim, the true purpose of creating Abra was to showcase captivating designs authentically intersecting Afghan culture with modernity. Salim says, "I wanted to add modern touches to traditional Afghan fashion," and he's done just that with his handmade clothing line. Abra infuses rich, traditional textiles and patterns with simple silhouettes to popularize the modern Afghan aesthetic worldwide. Salim envisions growing into a globally recognized brand capturing Afghanistan's roots while tracing the trajectory of Afghan society. As an Afghan company, sourcing workers and materials solely from within the country also sparks positive economic growth. Abra employs more than a dozen workers, each specializing in Afghan hand-embroidery traditions, meaning every piece of clothing is uniquely hand-sewn and made with incredible skill. Aseel proudly partners with Abra Clothing Brand and looks forward to helping Salim preserve the future of his company, employees, and country.

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  1. Women
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  1. Belted Hareer Frock | Puffed Balloon Sleeve Dress
    10% OFF

    Belted Hareer Frock | Puf...

    Special Price $53.10 Regular Price $59.00
  2. Afghan Silk Jali Long Dre...

    $53.10 Regular Price $59.00
  3. Silk Velvet Long Dress | Embroidered Party Dress
    10% OFF

    Silk Velvet Long Dress | ...

    Special Price $53.10 Regular Price $59.00
  4. Black Short Dress | Sarong Styled Party Wear
    10% OFF

    Black Short Dress | Saron...

    Special Price $27.90 Regular Price $31.00
  5. Black Silk Hareer Long Fancy Frock | Puffed Sleeves Barbie Frock
    10% OFF

    Black Silk Hareer Long Fa...

    Special Price $65.70 Regular Price $73.00
  6. Black Fancy Jumpsuit With Coat | Silk Women's Jumpsuit Black Fancy Jumpsuit With Coat | Silk Women's Jumpsuit
    10% OFF

    Black Fancy Jumpsuit With...

    Special Price $59.40 Regular Price $66.00
  7. Cotton Short Blouse | Sky Blue Embroidered Shirt
    10% OFF

    Cotton Short Blouse | Sky...

    Special Price $15.30 Regular Price $17.00
  8. Balochi Embroidered Dress | Crepe Squared Neck Dress
    10% OFF

    Balochi Embroidered Dress...

    Special Price $21.60 Regular Price $24.00
  9. Collared Velvet Short Dress | Purple Frock With Golden Embroidery
    10% OFF

    Collared Velvet Short Dre...

    Special Price $40.50 Regular Price $45.00
  10. Red Sunray Pleated Party Dress | Silk Flared Sleeve Frock
    10% OFF

    Red Sunray Pleated Party ...

    Special Price $65.70 Regular Price $73.00
  11. Hand Embroidered Crepe Go...

    $40.50 Regular Price $45.00
  12. Silk Turkman Style Dress ...

    $65.70 Regular Price $73.00
  13. Party Wear Tiered Frock |...

    $59.40 Regular Price $66.00
  14. Silk Satin Purple Dress

    $46.80 Regular Price $52.00
  15. Black Plain Frock | Pleat...

    $46.80 Regular Price $52.00
  16. Bouffant Floor Length Max...

    $53.10 Regular Price $59.00
  17. Floral Print Fancy Dress ...

    $46.80 Regular Price $52.00
  18. Elegant Long Gown | Mint ...

    $53.10 Regular Price $59.00
  19. Turkmani-Design Long Dres...

    $53.10 Regular Price $59.00
  20. Nuristani Short Dress | B...

    $229.50 Regular Price $255.00
  21. Black Fancy Short Dress | Pleated Dress With Nuristan Embroidery
    10% OFF

    Black Fancy Short Dress |...

    Special Price $229.50 Regular Price $255.00
  22. Nuristani Short Dress | C...

    $229.50 Regular Price $255.00
  23. Rainbow Print Long Party ...

    $90.90 Regular Price $101.00
  24. Navy Blue Belted Frock | ...

    $65.70 Regular Price $73.00
  25. White Silk Maxi | Embroid...

    $65.70 Regular Price $73.00
  26. Silk Hareer Long Dress | ...

    $65.70 Regular Price $73.00
  27. Blue Silk Sunray Pleated ...

    $90.90 Regular Price $101.00
  28. Silk Keyhole-Neck Pleated...

    $65.70 Regular Price $73.00
  29. Green Crepe Embroidered S...

    $90.90 Regular Price $101.00
  30. Blue Banarasi Style Afgha...

    $103.50 Regular Price $115.00
  31. Drop Waisted Gown With Bell Sleeves | Pleated Crinkle Dress
    10% OFF

    Drop Waisted Gown With Be...

    Special Price $46.80 Regular Price $52.00
  32. Cream Bouffant Dress | Elegant Pleated Afghan Dress With Flared Sleeves
    10% OFF

    Cream Bouffant Dress | El...

    Special Price $78.30 Regular Price $87.00
  33. Maroon Red Velvet Kuchi E...

    $191.70 Regular Price $213.00
  34. Silk Women's Jumpsuit | Solid Black Jumpsuit With Striped Top
    10% OFF

    Silk Women's Jumpsui...

    Special Price $78.30 Regular Price $87.00
  35. Kuchi Embroidered Fancy F...

    $191.70 Regular Price $213.00
  36. Yellowish Black Short Coa...

    $27.90 Regular Price $31.00
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Items 1-36 of 46

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