Abra Fashion

Afghanistan

Welcome to my Aseel shop! Matin Salim, the founder of Abra Clothing Brand, combines traditional Afghan craftsmanship with modern fashion. Born in 1997 in Panjshir, Salim studied fashion in Iran before launching Abra in 2010. His brand merges Afghan heritage with contemporary style, offering handmade clothing with rich textiles and intricate hand-embroidery. Abra Clothing not only celebrates Afghan culture but also supports local artisans, with over a dozen employees specializing in hand-embroidery. Salim aims to grow Abra into a globally recognized brand, promoting Afghan tradition on the world stage.