Lora Bright Shop

Lora Bright

Selling from Afghanishtan

Lora Bright founder Marziah Hafizi earned a journalism degree before launching the one-of-a-kind clothing line in 2018. Her primary goal in starting the company was establishing long-term markets for Afghan products due to the increasing supply and demand rates controlled by external countries such as Turkey, India, Pakistan, and Iran. The goal is to encourage Afghan-owned businesses to take over control of their market shares, thereby increasing wealth in the country and benefiting the economy and citizens. Hafizi reflects on her accomplishments due to her hard work and determination. Hafizi believes Afghan businesses must have support like Aseel, which helps boost product sales domestically and internationally. Otherwise, the consequences could mean losing economic opportunity and sacrificing much of Afghanistan’s treasured cultural heritage. With everything at stake, the first step for Hafizi was ensuring that the business would survive. Over the past two years, Hafizi has admirably pushed to increase brand visibility by representing the business in exhibitions throughout Afghanistan provinces, including Kabul, and internationally with foreign exhibits taking place in India, Turkey, and Kazakhstan. As she enjoys the rewards of hard-earned success, Hafizi wishes to share these opportunities with others. The brand employs 35 Afghans, the majority of women. The shop prides itself on hiring employees from the local community, too. Employees are offered the flexibility to work from the shop or home. As the business continues gaining momentum, Hafizi is expanding from women’s fashion to adding menswear and jewelry to the fashion line. Lora Bright has been in the spotlight before, but they have not gained traction in international markets; Hafizi hopes partnering with Aseel will change that. Now that Lora Bright is part of the Aseel network, Hafizi hopes to increase sales in Afghanistan and globally. Hafizi imagines a future where Afghans support themselves with beautiful handmade clothing. Despite challenges along the way, Hafizi refuses to let her dreams wither, knowing that her “Bright” can spark the same hope in others.

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Items 1-36 of 101

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  1. Lapis Lazuli Jewelry Set | Silver Oval Pendant & Earrings
    10% OFF

    Lapis Lazuli Jewelry Set ...

    Special Price $34.20 Regular Price $38.00
  2. Lapis Lazuli Stone Braided Bracelet | Flat Three Stone Bracelet
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    Lapis Lazuli Stone Braide...

    Special Price $128.70 Regular Price $143.00
  3. Lapis Lazuli Oval Necklace | Silver Drop Chain Locket
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    Lapis Lazuli Oval Necklac...

    Special Price $24.30 Regular Price $27.00
  4. Lapis Earrings Dangle Earrings | Sterling Silver Hook Oval Earrings
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    Lapis Earrings Dangle Ear...

    Special Price $20.70 Regular Price $23.00
  5. Lapis Lazuli Stone Hook Earrings | Sterling Silver Pear Drop Earrings
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    Lapis Lazuli Stone Hook E...

    Special Price $28.80 Regular Price $32.00
  6. Lapis Lazuli Pear Drop Necklace | Sterling Silver Drop Lariat Locket
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    Lapis Lazuli Pear Drop Ne...

    Special Price $40.50 Regular Price $45.00
  7. Green Jet Stone Jewelry Set | Sterling Silver Pendant & Earrings
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    Green Jet Stone Jewelry S...

    Special Price $48.60 Regular Price $54.00
  8. Denim Blue Lapis Stone Necklace | Braided Collar Necklace
    10% OFF

    Denim Blue Lapis Stone Ne...

    Special Price $36.90 Regular Price $41.00
  9. Lapis Lazuli Stone Jewelry Set | Sterling Silver Necklace, Earrings & Bracelet
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    Lapis Lazuli Stone Jewelr...

    Special Price $65.70 Regular Price $73.00
  10. Green Jet Stone Pendant | Sterling Silver Lariat Locket
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    Green Jet Stone Pendant |...

    Special Price $32.40 Regular Price $36.00
  11. Lapis Lazuli Rectangle Earrings | Sterling Silver Hook Earrings
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    Lapis Lazuli Rectangle Ea...

    Special Price $28.80 Regular Price $32.00
  12. Green Jet Stone Shoulder Earrings | Sterling Silver Threader Earrings
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    Green Jet Stone Shoulder ...

    Special Price $28.80 Regular Price $32.00
  13. Lapis Lazuli Graduated Necklace | Sterling Silver Choker Necklace
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    Lapis Lazuli Graduated Ne...

    Special Price $36.90 Regular Price $41.00
  14. Aquamarine Stone Drop Necklace | Sterling Silver Hexagonal Cut Locket
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    Aquamarine Stone Drop Nec...

    Special Price $36.90 Regular Price $41.00
  15. Lapis Lazuli Jewelry Set | Graduated Necklace & Rectangle Earrings
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    Lapis Lazuli Jewelry Set ...

    Special Price $54.00 Regular Price $60.00
  16. Rough Amethyst Stone Necklace | Sterling Silver Drop Chain Locket
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    Rough Amethyst Stone Neck...

    Special Price $40.50 Regular Price $45.00
  17. Lapis Necklace with Earrings
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    Lapis Necklace with Earri...

    Special Price $95.40 Regular Price $106.00
  18. Brown Tiger Eye Stone Jewelry Set | Choker Necklace & Marquise Earrings
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    Brown Tiger Eye Stone Jew...

    Special Price $162.00 Regular Price $180.00
  19. Lapis Lazuli Beaded Choker Necklace | Sterling Silver Multi Stranded Necklace
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    Lapis Lazuli Beaded Choke...

    Special Price $95.40 Regular Price $106.00
  20. Lapis Lazuli Stranded Earrings | Sterling Silver Triangle Shape Earrings
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    Lapis Lazuli Stranded Ear...

    Special Price $45.90 Regular Price $51.00
  21. Lapis Lazuli Curl Design Pendant | Sterling Silver Round Chain Locket
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    Lapis Lazuli Curl Design ...

    Special Price $54.00 Regular Price $60.00
  22. Lapis Lazuli Multi Stranded Necklace | Sterling Silver Choker Necklace
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    Lapis Lazuli Multi Strand...

    Special Price $162.00 Regular Price $180.00
  23. Lapis Lazuli Multi-Stranded Jewelry Set | Sterling Silver Necklace, Earrings & Bracelet
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    Lapis Lazuli Multi-Strand...

    Special Price $278.10 Regular Price $309.00
  24. Lapis Lazuli Curl Design Earrings | Sterling Silver Round Dangle Earrings
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    Lapis Lazuli Curl Design ...

    Special Price $54.00 Regular Price $60.00
  25. Lapis Lazuli Floral Design Earrings | Sterling Silver Dangle Earrings
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    Lapis Lazuli Floral Desig...

    Special Price $63.00 Regular Price $70.00
  26. Multi-Stone Floral Design Pendant | Sterling Silver Chain Locket
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    Multi-Stone Floral Design...

    Special Price $95.40 Regular Price $106.00
  27. Lapis Lazuli Stones Drop Pendant | Sterling Silver Floral Design Locket
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    Lapis Lazuli Stones Drop ...

    Special Price $87.30 Regular Price $97.00
  28. Lapis Stone Lariat Pendant | Sterling Silver Rectangle Cut Locket
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    Lapis Stone Lariat Pendan...

    Special Price $40.50 Regular Price $45.00
  29. Lapis Lazuli Floral Design Jewelry Design | Sterling Silver Pendant & Earrings
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    Lapis Lazuli Floral Desig...

    Special Price $136.80 Regular Price $152.00
  30. Green Emerald Stone Necklace | Sterling Silver Curl Design Locket
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    Green Emerald Stone Neckl...

    Special Price $79.20 Regular Price $88.00
  31. Brown Tiger Eye Beaded Jewelry Design | Sterling Silver Necklace, Earrings & Bracelet
    10% OFF

    Brown Tiger Eye Beaded Je...

    Special Price $87.30 Regular Price $97.00
  32. Lapis Lazuli Choker Necklace | Sterling Silver Multi Stranded Necklace
    10% OFF

    Lapis Lazuli Choker Neckl...

    Special Price $261.00 Regular Price $290.00
  33. Green Jet Cluster Jewelry Set | Sterling Silver Pendant & Earrings
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    Green Jet Cluster Jewelry...

    Special Price $71.10 Regular Price $79.00
  34. Green Jet stone Sautoir Pendant | Sterling Silver Drop Chain locket
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    Green Jet stone Sautoir P...

    Special Price $42.30 Regular Price $47.00
  35. Green Jet Stone Shoulder Earrings | Sterling Silver Cluster Earrings
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    Green Jet Stone Shoulder ...

    Special Price $42.30 Regular Price $47.00
  36. Lapis Lazuli Beaded Hook Earrings | Sterling Silver Shoulder Earrings
    10% OFF

    Lapis Lazuli Beaded Hook ...

    Special Price $79.20 Regular Price $88.00
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Items 1-36 of 101

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